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Microsoft president says building data centres requires trust of US communities

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Microsoft president says building data centres requires trust of US communities

HOUSTON, March 24 (Reuters) – Gaining the ​approval of local communities has become ‌paramount to building data centers in the U.S., Microsoft President Brad Smith said ​on Tuesday, as towns across ​the country increasingly protest the developments.

The ⁠rapid proliferation of Big Tech data ​centers is driving up the country’s ​electricity demand and power bills, and drawing scrutiny from states and local communities.

Smith said at the CERAWeek conference in Houston,

You have to ​win over the local community and ​sustain their trust if you are going to ‌build ⁠a (data center),

“Obviously what you are seeing in the United States is now a ​concern about ​data ⁠centers.”

Opposition from towns and counties in the Midwest and Northeast ​in recent months has led ​to ⁠the cancellation of data center developments over concerns of rising power prices, ⁠water ​impact and pollution from ​accompanying power infrastructure.

Reporting by Laila Kearney in Houston, ​Editing by Franklin Paul and Nia Williams

READ the latest news shaping the data centre market at Data Centre Central

Microsoft president says building data centres requires trust of US communities, source

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