Bright Machines Introduces Bright Designer to Accelerate Product Design and Development for AI Infrastructure
Bright Machines Works With NVIDIA, Microsoft and Jabil to radically improve AI infrastructure design and accelerate manufacturing automation
SAN FRANCISCO, March 18, 2025 /PRNewswire/ — Bright Machines, an innovator in intelligent, software-defined manufacturing, today announced an early preview of Bright Designer, a new web-based application that empowers design engineers with robotic automation insights to improve CPU- and GPU-based server designs and deliver automation-friendly products to market more quickly, with fewer iterations. Leveraging NVIDIA Omniverse platform technologies and powered by NVIDIA accelerated computing on Microsoft Azure, this new offering enables users, like engineers and manufacturers, to access intelligent design recommendations and optimize manufacturing processes.
The AI race continues to surge forward, with projections suggesting that by 2030, 70 percent of the total demand for data center capacity will need to be equipped to host advanced AI workloads. There is immense pressure on the industry to build and deploy infrastructure at a nearly exponential rate to meet this demand. Despite this, current manufacturing technologies are not equipped to handle it. With Bright Designer, customers can identify potential challenges and get detailed design recommendations that optimize for automation in later stages of manufacturing, leading to significant reduction in project timelines, lower operational costs and increased efficiency throughout the entire product lifecycle.
Bright Machines CEO, Chris Stori, said :
As part of our full-stack automation solution, Bright Designer will expand user capabilities beyond the physical manufacturing processes alone,
“Bright Designer’s Omniverse-based platform unlocks the functionality that will equip key personas, like mechanical design and DFx engineers, to improve CPU- and GPU-based server designs by simulating the automated assembly of these systems.”
Bright Machines’ Design for Automated Assembly (DFAA) capabilities provide design recommendations to optimize products for automation. Bright Designer leverages NVIDIA Omniverse libraries and APIs to accelerate design workflows by integrating 3D data across various CAD (computer-aided design) and PLM (product lifecycle management) platforms. This incorporation enables collaboration on OpenUSD (Universal Scene Description) assets, physics-enabled simulation and streamlined data exchange. To support the advancement of data interoperability across the ecosystem, Bright Machines is part of the Alliance of OpenUSD, an organization dedicated to standardizing 3D content for interoperability. The Bright Designer application is powered by Microsoft and NVIDIA Omniverse Kit App Streaming on Azure, which allows organizations to implement scalable, high-performance simulation environments and enable rapid deployment so design teams can focus on innovation rather than infrastructure setup. Customers like Jabil will use Bright Designer to bring products to market faster by leveraging DFAA capabilities for enhanced product designs and optimized manufacturing processes.
Steve Herrick, Head of Strategic Supply Chain Development at NVIDIA, said :
Bright Designer’s integration of NVIDIA Omniverse unlocks the potential to rapidly streamline operations on the factory floor and across supply chain operations globally,
“This technology will allow users to understand automation necessities earlier, driving radical simplicity and efficiency across the supply chain to deliver products faster and better than ever before.”
Indranil Sircar, CTO of Manufacturing & Mobility Industry at Microsoft, said :
Automation and AI are transforming the manufacturing industry, ushering in new levels of efficiencies and cost savings, but access to this technology is critical for progress,
“Our collaboration with Bright Machines ensures customers can use their software-defined design and automation capabilities and bring cloud-based streaming to factory floors. We look forward to Bright Designer being listed as a commercial product on Azure Marketplace in the future.”
Matt Crowley, EVP of Cloud at Jabil, said :
There is a significant opportunity to support the world’s growing demand for data center infrastructure and provide a reliable foundation for the future of AI,
“Bright Machines will play a key role in enabling us to build for this future, and we look forward to collaborating with them to continue designing and building high-quality servers.”
Bright Machines will be demonstrating Bright Designer, currently available in private preview, at NVIDIA GTC at the Microsoft Booth (#514). To learn more, visit the booth from 12:00 – 2:00 pm PT and the Booth Theater Session from 6:00 – 6:20 pm PT on Wednesday, March 19, for presentations from Bright Machines.
READ the latest news shaping the data centre market at Data Centre Central
Bright Machines Introduces Bright Designer to Accelerate Product Design and Development for AI Infrastructure, source
